Made for a Prince. Not a Bogan.

Not a lot of people drink Drambuie any more - some people don’t even know what it is.
So we went out and asked some people what they thought of it. One week and 100,000 views later: we had national newspaper, current affair TV, MSN, Google and YouTube propagation.

While another six months later we were fortunate enough to be recognised by our friends at D&AD and granted a position in the 2008 D&AD annual.
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