BEER No Problem

PROBLEM    Educate Singaporean beer drinkers about the country’s inaugural craft-beer Archipelago. Brewed in Singapore’s pre-war brewery and customised to the local palette using local spices and traditional methods.

SOLUTION    Beer Evangelists. Teams of method actors dressed like Seventh Day Adventists - clean shaven, black pants, white shirt and black ties. Our Beer Evangelists would ‘door knock’ on Sundays. Asking to speak to the man of the house, they would spread the ‘good word’ of the First Craft Beer made for Singapore. Offer a tasting in the home and bid them good day, leaving some quality literature and a six pack.
_